WHAT I DID: Logo Development, Brand Standards, Social Media Design, Marketing Asset Design

WHAT I USED: Illustrator, InDesign

THE OBJECTIVE

Silver Stagecoach provides portable restroom services. The company services a variety of outdoor events including outdoor weddings, large festivals, and corporate functions, from Charlottesville, Virginia to the Northern Neck. Silver Stagecoach’s goal is to create a brand identity to convey cleanliness, reliability, and luxury. The company wants to stand out in a minimally competitive market with its product, but also create a brand that fits into the background aesthetics of special events.

THE APPROACH

Silver Stagecoach utilizes a modernly structured, luxuriously decorated stagecoach as its central brand element, supported by the contrasting upscale Playfair Display and contemporary Poppins typefaces. The logo enables multiple iconographic elements for the brand, as the double S emblem, wordmark, and stagecoach design keep the brand consistent and flexible. The color palette, adapted from a reference image of a modern bathroom renovation, of royal blue and silver tones with modern accents of orange and purple set a high-quality brand standard amongst the company’s industry competitors.