WHAT I DID: Social Media Design, Brand Research, Animation

WHAT I USED: Illustrator, Photoshop, AfterEffects

THE OBJECTIVE

Silpada and Gemvara are two luxury, ecommerce jewelry brands owned by Richline Digital, a Berkshire Hathaway Company. Silpada, a trusted one-stop shop for signature silver jewelry, and Gemvara, a custom fine gemstone jeweler, want to engage with millennial and older female customers via all mainstream social media platforms. Using their pre-existing brand standards, these jewelry companies want to stand apart as industry leaders in summer fashion and luxurious accessories.

THE APPROACH

Silpada social media graphics, catering to the bold, fashion forward and trendy, necessitated movement, bright colors, and detailed product photography. Utilizing in-house photography with engaging visual layouts, Silpada established a strong, authentic brand voice amongst its target demographic. Gemvara social media content, catering to special occasions like engagements, necessitated simple, colorful layouts to compliment the user-generated content (UGC) showcasing the custom rings. Combining UGC with effective branding elements like small icons conveys the brand reliability of Gemvara and highlights the unique touch provided in the company’s products.