WHAT I DID: Concept Design, Print Design & Production, Social Media Design

WHAT I USED: Photoshop, InDesign, After Effects

THE OBJECTIVE

The Perelman Performing Arts Center (PAC NYC) is entering into their fourth season. Our graphics team is responsible for establishing brand voice of a new artistic institution while maintaining consistent aesthetics. In addition to creating assets for each production, I have also worked on several print and social assets for promoting season announcements.

THE APPROACH

The purpose of the PAC NYC brand is to invite the world to gather around performing arts and act as “New York’s living room.” We strive to accomplish this by maintaining energetic and concise communication, as well as open and inviting color palettes and design structure. Our team accomplishes this with short headlines, consistent key art structure, and minimalist motion/video movements.