WHAT I DID: Concept Design, Print Design & Production, Scenic Design

WHAT I USED: Photoshop, InDesign, Illustrator

THE OBJECTIVE

A Christmas Carol was the first iteration of a three year winter tradition for the Perelman Performing Arts Center (PAC NYC)’s season. I was part of the team designing the creative assets to promote the show to patrons via print and in the theater lobby space through scenic design. All creative assets were to follow a similar festive aesthetic, while simultaneously remaining non-denominational in a typically Christmas focused production.

THE APPROACH

This production was a complex campaign due to the extensive amount of funding credits that needed to be incorporated into a majority of assets. Our team utilized scaling and strategic placement to satisfy stakeholders while maintaining the brand voice of the institution and the production. We turned our lobby into a magical “Winter Wonderland” to keep theme with the festive season and set the scene for patrons to enter into the performance.