WHAT I DID: Key Art Development, Brand Standards, Production Design

WHAT I USED: Procreate, Illustrator, Photoshop, InDesign

THE OBJECTIVE

Trusty Sidekick Theater Company crafts new and exciting ways for audiences of all ages to interact with live performance. Trusty Sidekick creates multi-sensory work designed specifically for neurodiverse audiences, with a focus on the autistic community and their caregivers. Trusty Sidekick’s goal is to create a brand identity for its performance of A Perfect Party for Trees, an outdoor adventure following The Bear, The Beekeeper and Ms. Branch in their quest to create the perfect birthday party for the forest. A Perfect Party for Trees is a friendly, whimsical show with artwork that welcomes young people into nature as actors create a gentle and playful space for the audience.

THE APPROACH

A Perfect Party for Trees’ key artwork utilizes a custom illustrated bear image playing with a bee as its focal point, surrounded by a banner with the title in FF Providence Sans font. The forest background, surrounded in illustrated sticks, creates a balance between the simultaneously woodsy and free yet organized ambience of nature. This setting created possibility and cohesiveness across the performance materials, while maintaining the significance of the primary artwork. The muted, earth-toned color palette and the hand-illustrated elements reiterate the natural, magical brand personality.