WHAT I DID: Copyediting, Asset Design, Content Placement

WHAT I USED: InDesign, Illustrator, Reader, Microsoft Word

THE OBJECTIVE

Technology vendors Red Hat, Hewlett Packard Enterprise (HPE), and NVIDIA collaborated on a 60-minute webinar presentation hosted by Carahsoft during the pandemic. The webinar was part of a larger marketing program promoting the vendors’ joint information technology solution called KubeFrame. Carahsoft (a vendor partner in marketing to the U.S. government) was tasked with distilling the webinar into a 3-4 page “digest” – a visually appealing, informational marketing piece showcasing the highlights from the presentation.

THE APPROACH

After distilling the 16-page transcript down to its most essential information of 4-5 pages, the goal was to promote the digest in a cohesive branded approach without bias towards a specific technology vendor. The simple, geometric visuals resemble the pieces of data and code in tech and pull in the contrasting red and blue shades found in the vendors’ branding. Font hierarchy was key in highlighting the most important information and using an efficient amount of space to tell a detailed product story.

To view the full digest, please click here.