WHAT I DID: Brand Refresh, Web Design, Social Media Design, Print Design

WHAT I USED: Photoshop, Lightroom, InDesign, Illustrator

THE OBJECTIVE

First National Bank (FNB) Small Business Finance offers specialized financial solutions and bank accounts for small businesses. As the Corporate division of the company showcased its refreshed branding via website and social media design, the Small Business division wanted a cohesive yet stand-alone identity under its parent company

THE APPROACH

FNB Small Business utilizes similar elements to the corporate identity – like strong slants, color palettes, gradients, and blue toned images. Small Business creates a more personalized, reliable brand voice, incorporating whitespace and softer tones like eggshell blue, and making the Business Development Officers a marketing focal point. Typeface upgrades from Helvetica to Titillium Web also provide a refreshed identity to the dated brand and reinstates FNB Small Business as a modern, reliable household name in the finance industry.