WHAT I DID: Concept Design, Print Design & Production, Social Media Design

WHAT I USED: Photoshop, InDesign

THE OBJECTIVE

Cats: The Jellicle Ball was the acclaimed final program in Perelman Performing Arts Center (PAC NYC)’s inaugural season. I was part of the team designing the creative assets to promote the show to patrons and in the theater. All creative assets were to follow a similar brand voice, while simultaneously emulating the colorful and joyful LGBTQIA+ and ballroom communities.

THE APPROACH

All assets had to feature the PAC NYC and Cats: The Jellicle Ball logos to maintain institutional brand awareness as well as establish the show in its own creative world. Unlike the PAC NYC brand colors, the Cats assets involved bright, contrasting colors to mirror the environment of the show. We integrated glittering textures reminiscent of the ones in the set design and costumes to engage patrons at community events.